Session Objectives

After this lecture, you should be able to:

• Convert between local farm-gate prices and international standards
• Map the actors in a value chain and trace how value flows between them
• Benchmark a country's performance against peers
• Diagnose where the real problems (and opportunities) are
• Recommend interventions that are both high-impact and feasible

The goal is not just to understand coffee. It is to learn a methodology you can apply to any agricultural commodity in any country.