Session Overview

1. Coffee 101 -- The product, the processing chain, the market structure

2. The VCA Framework -- Five analytical skills, each producing a specific output:

   • Mapping value chain actors -- Identify who does what and how they relate to each other
   • Breaking down value flows -- Trace costs and revenues through the chain
   • Dealing with unit conversions -- Convert between local and international units
   • Benchmarking -- Compare performance across countries and time
   • Formulating recommendations -- Prioritize interventions using an impact-feasibility matrix

3. Case Studies -- Five countries, same analytical framework, different answers

4. Practical Tips -- Fieldwork advice and using AI for your own analysis